American actress and producer Kristen Bell has been unveiled as the newest ambassador for L'Oréal Paris, making her debut in the beauty brand's latest social media campaign.

Bell commented '"You're Worth It" isn't something L'Oréal Paris gave women - the worth was always ours. What they gave us was permission to say it out loud... It isn't about being made to feel valuable. It's about a brand that handed women the mic before anyone else thought to'.